Freelancing has given me the creative freedom to work on projects that truly excite and challenge me. With a decade of experience in graphic design, UI, branding, motion, and illustration, I collaborate with brands to craft visually compelling and strategically driven designs. I’ve worked with some of Australia’s most iconic brands across diverse industries, delivering high-quality, considered work that keeps clients coming back. Passionate about both visual and communication design, I’m always evolving—pushing creativity, refining my craft, and staying ahead of industry trends.

What I did here is still protected under an NDA and has not launched yet, but let’s just say the work I modeled in 3D was very cool, and I can’t wait to see it come to life in the real world.

As a Senior Digital Designer, I developed and executed the motion identity for each product range, implementing it across paid media, social content, and in-store digital signage. I was responsible for producing all digital marketing assets, including EDMs, website assets, and paid media campaigns, ensuring a dynamic and engaging brand presence across all digital touchpoints.

Promoted to Design Lead, I managed a team of three designers and multiple freelancers, overseeing creative direction and digital execution for both Bondi Sands and its sister brand, Everyday Skincare. I led the production of motion graphics, video editing, paid media campaigns, and OOH advertising, while also spearheading brand identity development and ensuring consistency across global digital and print platforms. Additionally, I played a key role in internal photography and videography production, delivering high-quality content for product launches and marketing campaigns.

Working closely with senior designers and creative directors, I contributed to digital and print design projects, assisted in rebranding initiatives, and developed motion graphics and interactive digital mockups to enhance portfolio presentations. I ensured brand consistency and high-quality execution across all projects, refining my design skills in a fast-paced, multidisciplinary studio environment.

I bring experience, creative depth, and a focus on making each project memorable and true to your brand. I care about every design I produce and creative decision I make which will be reflected in the quality of work you will receive. Also, I believe design should be fun—for both of us.

My creative process is a blend of curiosity, exploration, and intuition. It starts with diving into the you and your why, asking questions, then letting ideas brew. It’s about creating space for inspiration and refinement to bring your vision to life.

Communication is key here. Depending on the size of your project this might be in the form of a casual chat or I'll get you to fill out a questionnaire where we can get into the nitty gritty.