For Styled For Life, I developed a branding strategy that captured the essence of Lorna Woodcock's mission to empower women over 50 to dress confidently. The branding needed to be mature and approachable while reflecting Lorna's unique styling and design flair. The design direction was sophisticated yet inviting, appealing to the target demographic. The visual identity emphasised Lorna's passion for teaching women to embrace their current selves, resulting in a brand that deeply resonates with her audience, inspiring confidence and style at any age.