The design concept for the Play & Grow Early Learning Centre revolved around "building blocks for life," aligning with its new mission statement: "Here to lay the foundational building blocks for a bright and successful future generation."

The branding is lively and colourful, featuring a playful building block motif that transformed its existing logo, reflecting its dedication to providing care and education through play and fun. The result was a fresh, engaging brand identity that resonates with both children and parents alike.