Bedford Lane is a web design agency where I led full website redesigns from early wireframes through to conversion-ready builds, with a strong focus on e-commerce. I worked across UX strategy, UI design, and no-code development for a range of retail and lifestyle clients. One of my favourite projects was helping Hommey rethink their PDP pages with a bundle upsell feature, a fun UX puzzle that needed equal parts design thinking and retail savvy. Clients included Hommey, Bydee, Lack of Colour, Rachel Gilbert, Bali Body, and more.

Four-month contract embedded within Tennis Australia's multidisciplinary in-house design team, working across the organisation's internal brands with a primary focus on the Australian Open and AO Live. Contributed to campaign assets and event design across OOH, motion, print, and digital, collaborating closely with a talented team of designers to deliver work at the scale and standard that one of Australia's biggest sporting events demands.

At Willow & Blake I worked across branding, UI, campaign design, and EDMs for beauty, lifestyle, and e-commerce brands. Collaborating with a clever team of creatives, I brought a strong strategic lens to every project alongside the creative execution, crafting visual identities and digital experiences that were as considered as they were beautiful. Clients included Mecca, Miss Amara, Pure Mama, Noosa Nude, Tahlia Jayde, and more.

As Senior Digital Designer at Allkinds, I developed and executed the motion identity for each product range, rolling it out across paid media, social content, and in-store digital signage. I was responsible for producing all digital marketing assets including EDMs, website graphics, and paid media campaigns, ensuring a consistent and dynamic brand presence across every touchpoint.

Promoted to Design Lead, I managed a team of three designers and multiple freelancers, overseeing creative direction and digital execution for both Bondi Sands and its sister brand Everyday Skincare. I led production of motion graphics, video editing, paid media, OOH, EDMs, and e-commerce assets, while driving brand identity development and consistency across global digital and print platforms. I also played a key role in internal photography and videography production for product launches and marketing campaigns.

A short but solid contract at Biasol, a well-regarded architecture and interior design studio. I managed digital and print design projects, created motion graphics and digital content for social media and portfolio showcasing, and supported rebranding initiatives while maintaining visual identity consistency across all outputs.

I bring experience, creative depth, and a focus on making each project memorable and true to your brand. I care about every design I produce and creative decision I make which will be reflected in the quality of work you will receive. Also, I believe design should be fun—for both of us.

My creative process is a blend of curiosity, exploration, and intuition. It starts with diving into the you and your why, asking questions, then letting ideas brew. It’s about creating space for inspiration and refinement to bring your vision to life.

Communication is key here. Depending on the size of your project this might be in the form of a casual chat or I'll get you to fill out a questionnaire where we can get into the nitty gritty.