10+ years delivering high-quality design across brand, UI/UX, motion, illustration, and digital campaigns. I've worked with brilliant Australian and global brands including Bondi Sands, Reebok, Tennis Australia, and Kmart, as well as leading agencies like Willow & Blake, Bedford Lane, and Hoyne. I'm equally comfortable owning a project end to end or slotting into an existing team and hitting the ground running. Clients keep coming back for sharp creative thinking, fast turnarounds, and work that actually performs.
Bedford Lane is a web design agency where I led full website redesigns from early wireframes through to conversion-ready builds, with a strong focus on e-commerce. I worked across UX strategy, UI design, and no-code development for a range of retail and lifestyle clients. One of my favourite projects was helping Hommey rethink their PDP pages with a bundle upsell feature, a fun UX puzzle that needed equal parts design thinking and retail savvy. Clients included Hommey, Bydee, Lack of Colour, Rachel Gilbert, Bali Body, and more.
Four-month contract embedded within Tennis Australia's multidisciplinary in-house design team, working across the organisation's internal brands with a primary focus on the Australian Open and AO Live. Contributed to campaign assets and event design across OOH, motion, print, and digital, collaborating closely with a talented team of designers to deliver work at the scale and standard that one of Australia's biggest sporting events demands.
At Willow & Blake I worked across branding, UI, campaign design, and EDMs for beauty, lifestyle, and e-commerce brands. Collaborating with a clever team of creatives, I brought a strong strategic lens to every project alongside the creative execution, crafting visual identities and digital experiences that were as considered as they were beautiful. Clients included Mecca, Miss Amara, Pure Mama, Noosa Nude, Tahlia Jayde, and more.
As Senior Digital Designer at Allkinds, I developed and executed the motion identity for each product range, rolling it out across paid media, social content, and in-store digital signage. I was responsible for producing all digital marketing assets including EDMs, website graphics, and paid media campaigns, ensuring a consistent and dynamic brand presence across every touchpoint.
Promoted to Design Lead, I managed a team of three designers and multiple freelancers, overseeing creative direction and digital execution for both Bondi Sands and its sister brand Everyday Skincare. I led production of motion graphics, video editing, paid media, OOH, EDMs, and e-commerce assets, while driving brand identity development and consistency across global digital and print platforms. I also played a key role in internal photography and videography production for product launches and marketing campaigns.
A short but solid contract at Biasol, a well-regarded architecture and interior design studio. I managed digital and print design projects, created motion graphics and digital content for social media and portfolio showcasing, and supported rebranding initiatives while maintaining visual identity consistency across all outputs.
At Shhh Silk I led the design team across e-commerce graphics, branding, print, animation, and product design. I managed the art direction and rollout of a full company rebrand, designed and developed EDMs, directed product photography, and created social content for Meta and Google platforms. I was also involved in the product development process including packaging design, textile design, and production.
Honestly, a bit of everything and that's the point. I work across branding, motion, UI design, and no-code website builds, which means I can take a project from the initial idea all the way through to something finished and ready to go live. You get one person who understands the whole picture, rather than briefing a different specialist for every piece of it.
Yes and yes. I'm Melbourne-based and love working with local brands, but a lot of my work happens remotely with clients all over Australia and beyond. A good brief, clear communication, and the occasional video call goes a long way, I've never had a project fall apart because of distance.
My sweet spot is lifestyle, beauty, retail, and consumer brands. I've spent a lot of time in that world working with brands like Bondi Sands, Kmart, Allkinds, and the Australian Open. That said, I've worked across childcare, architecture, sport, and not-for-profit too. If you like the work in my portfolio, we're probably a good fit regardless of category.
It depends on the project. For ongoing work I charge a day rate, and for defined projects like brand identities or website builds I'll put together a fixed fee so there are no surprises. Best thing to do is reach out and tell me what you're working on, I'll give you a straight answer.
Smaller jobs I can often turn around in a day or two. Bigger projects like a full brand identity or website build usually take two to six weeks depending on scope and how many rounds of feedback we go through. If you're up against a deadline, just tell me, I'd rather know upfront so I can be honest about whether it's doable.
Don't feel restricted by this list. The skills and services I offer are far too long for this format (plus I'm exhausted writing about myself). Don't hesitate to reach-out if you're liking my style but needing help in a format or platform I haven't mentioned here ✿
